Course curriculum

  • 1

    Testing

    • How to Analyze Campaign Results (Opens, Clicks, Orders, Spam, etc.)

    • Understanding How to Do Campaign AB Tests

    • Understanding Flow AB Tests
  • 2

    Advanced Flow Setup

    • Understanding UTMs

    • Conditional & Trigger Splits

    • Dynamic Blocks

    • Flow Filtering
  • 3

    Advanced Segmentation

    • Advanced Segment Creation

    • Customer Journey Segmentation
  • 4

    List Warmups

    • Internal Warmups (Small Lists)

    • SOP: How To Warm Up A List Correctly

    • External Warmups (Large Lists)
  • 5

    Profile Properties and Predictive Analysis

    • Predictive Analysis

    • Profile Properties
  • 6

    Advanced Campaign Strategies

    • Campaign Theory: Different Strategies To Manage Campaigns

  • 7

    Post Purchase Flow Theory

    • Post Purchase Flow Theory
  • 8

    Advanced Email Marketing Mock Task

    • Advanced Email Marketing Mock Task Intro

    • Advanced Email Marketing Mock Task