Course curriculum

  • 1

    Accessing Klaviyo

    • Accessing Klaviyo Accounts
  • 2

    Lists and Segments

    • Introduction to Lists and Segments

    • Creating an Engaged Segment

    • Segmentation Explained

    • What Segment Should I Use?

    • Extra Resources on Lists and Segments
  • 3

    Campaign Basics

    • Introduction to Campaigns

    • Campaign Setup

    • Klaviyo Editor Basics

    • Scheduling and Sending Campaigns

    • Extra Resources on Campaigns
  • 4

    Introduction to Flows

    • Flow Basics

    • The Flow Document

    • Flow Setup

    • Building a Flow

    • Launching a Flow
  • 5

    The "Basic Flow Setup"

    • Overview of the "Basic Flow Setup"

    • Pre-Purchase Flows

    • Pre-Purchase New Subscriber Flow // 3 Emails

    • Pre-Purchase New Subscriber Flow // 5 Emails

    • Abandon Checkout Flow // 4 Emails

    • Browse Abandonment Flow // 2 Emails

    • Browse Abandonment Flow // 3 Emails

    • Hail Mary Abandon Checkout Flow // 2 Emails

    • Post-Purchase Flows

    • Post Purchase Flow // 6 Emails

    • Bounce Back Flow // 2 Emails

    • First Purchase Anniversary Flow // 3 Emails

    • Replenishment Flow // 3 Emails

    • Winback Flow // 2 Emails
  • 6

    Popups

    • Introduction to Popups
  • 7

    Foundational 5

    • 5 Foundational Things We Need To Do Well For Clients
  • 8

    13 Email Marketing Tips

    • 13 Email Marketing Tips Video
  • 9

    Email Marketing Basics Mock Task

    • Email Marketing Basics Mock Task Intro

    • Email Marketing Basics Mock Task